The operators of this Flame & Ice Website, Flame & Ice Limited (“We”) are committed to protecting and respecting your privacy.
This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.flameandice.co.uk or our stores or by providing any information to us (for instance to participate in any promotion or marketing campaign) you are accepting and consenting to the practices described in this policy.
For the purpose of the Data Protection Act 1998 (the Act), the data controller is Flame & Ice Limited of 198, High Street, Dudley, West Midlands, DY1 1QQ.
We may collect and process the following data about you:
You may give us information about you by filling in forms on our site www.flameandice.co.uk (our site) or in store or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site (or to join the Flaming Nice Squad), subscribe to our service, search for a product, place (or pay for) an order on our site, in store or over the phone, participate in discussion boards or other social media functions (on our site or any platform operated by us or on our behalf), enter a competition, promotion or survey and when you report a problem with our site. The information you give us may include your name, address, date of birth, e-mail address and phone number, financial and credit card information, personal description and photograph or any other category of information relevant to the experience you choose to have with us.
With regard to each of your visits to our site we may automatically collect the following information:
We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
When you use a credit or debit payment card (“payment card”) in one of our restaurants, certain guest Point-of-Sale (“POS”) transaction data are gathered and may be transferred to and stored by us and a third party marketing data analytics company approved by us and acting under our direction for purposes of providing analytics to us, such as frequency of visits, etc. This information may include your name and last 4 digits of your payment card number. Additional demographic information, such as your gender and address, may be obtained from third party information services companies. This POS transaction data and any appended demographic information (collectively, “POS Transaction Data”) may be used to deliver marketing that we think may be of interest to you. It is not used for personalized promotional offers unless you opt-in to receive these types of communications (see below for more information about these types of offers).
You may be presented with opportunities to receive personalized promotional offers by SMS (text), email or regular mail from us, such as coupons for discounted meals, by signing up at various venues, including, but not limited to, online (for example Flaming Nice Squad membership), in-store or other events, and by providing information, such as name, date of birth, and contact information, such as address, email address and mobile phone number (collectively, “Guest Provided Information”). You should not provide: your mobile phone number if you do not want to receive promotional offers by SMS (text); your email address if you do not want to receive promotional offers by email; or your address if you do not want to receive promotional offers by mail. Personalized promotional offers are based on inferences of the type of marketing that may be of interest to you. The Guest Provided Information that you have provided to us in order to receive personalized promotional offers may be combined with POS Transaction Data.
When joining Flaming Nice Squad (through our site or in-store), you will furnish Guest Provided Information and may create login credentials. Additionally, we may use certain technologies, such as pixel tags and web beacons (for more information: http://www.networkadvertising.org/faq) to collect other information relating to your device or your activity on the website. This information may include the type of device you use, including operating system and device model, your page/screen views, network IP address, and other website information, such as manner of use, frequency and duration of usage, and errors and/or crashes. This information may be provided to or accessed by a third party analytics company, such as Google Analytics, and used to analyse trends, administer the website, identify and resolve technical issues, and improve the website/application and the overall user experience. It may also be used to create, operate, deliver and improve our products, services, and customer communications. Information gathered through the website is aggregated whenever possible to protect your privacy.
We use information held about you in the following ways:
We will use this information:
Examples of how we will use this information include (but are not limited to) the following:
We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may share your information with selected third parties including:
We may disclose your personal information to third parties:
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us using our contact information.
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.